Creative system developed for American Golf’s exclusive colourways of the Under Armour Medal golf shoe, emphasizing the hero colourway that embodies the collaboration through the use of brand colours. The aim was to generate excitement around the launch while showcasing the shoe's key features.
Inspiration was drawn from existing features of the shoe that already utilised American Golf’s brand colours, along with a topographical pattern incorporated on the insole.
Given the digital-first promotion strategy, complemented by large external graphics at select stores, a motion-first approach was used to effectively highlight the shoe’s features and build intrigue whilst reflecting the dynamic nature of the sport.
This resulted in the Under Armour Medal consistently ranking among the top 10 third-party footwear sales for American Golf since launch.
