First Hit Friday
Store take over event at an American Golf flagship store in Manchester, showcasing new club launches for the year from the biggest brands in golf.
Event creative was centred around golf club & ball graphic devices with a vibrant high contrasting colour pallet for maximal impact. This was strategically intergrated into multiple touch points both inside and outside the store, immersing visitors in the exclusive first hit friday experience.
Captivating atmosphere, testing out new club launches and engaging activiations encouraged attendees to share their experiences on social media, significantly boosting the event’s reach and visibility. This organic promotion not only enhanced brand engagement but also reinforced American Golf's positioning as a the leading retailer for the latest golf equipment and innovations.
